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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
he was at National Liberty. He has worked in the direct response area since 1980. And I am Brad Smith from ... agent-sold product, but our involvement was to include a direct response product. I remember the beginnings of ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Sources of Profits
we are selling business. Are we using agents, direct mail, telemarketing, brokers or are we a reinsurer ... investment income, it's simply these three pieces. Direct mail actually looks a little different than telemarketing ...- Authors: H Lund, William P Morrow, Christopher Strom, Daniel Rubin
- Date: Sep 1997
- Competency: External Forces & Industry Knowledge
- Topics: Financial Reporting & Accounting
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The Impact of Technology on the Distribution of Insurance and Financial Services
Covertell and Company is a leading provider of direct marketed life, accident, and health products. ... insurance to their customers. Covertell is taking direct marketing to new levels through its ownership and ...- Authors: H Lund, Michael Levison
- Date: May 1996
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce
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NewsDirect Newsletter, Spring 1999, Issue No.31
needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..- Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
- Date: Apr 1999
- Publication Name: News Direct
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Effects of Ephemeral Mass Unemployment
increased healthcare costs, and the need to take care of sick or elderly family members, among other ... 2 See e.g., Preservation of Access to Care for Medicare Beneficiaries and Pension Relief Act ...- Authors: H Lund
- Date: May 2020
- Competency: External Forces & Industry Knowledge
- Topics: Pensions & Retirement